We are looking for a Senior Product Marketing Manager to lead vertical go-to-market initiatives, with a focus on the political and public affairs segments.

This is a new and pivotal role within StackAdapt's marketing team. You will define and execute strategies that drive adoption, retention, and awareness, cementing StackAdapt as a leader in programmatic advertising for high-value verticals, including political. In this role you will report to the Director of Product Marketing. 

StackAdapt is a remote-first company. We are open to candidates located anywhere in the United States for this position and encourage those from all backgrounds to apply.

What You’ll Do:

• Vertical GTM Leadership
  Own the go-to-market strategy for priority industry verticals, with a primary focus on political and public affairs, and expand to additional verticals as the role grows.
• Political Vertical Strategy
  Build and execute tailored GTM strategies for political agencies, media firms, campaigns, committees, PACs, issue advocacy groups, and lobbying or public affairs organizations that activate media programmatically.
• Positioning and Messaging
  Develop clear and differentiated positioning and messaging for StackAdapt's solutions within the political vertical and other key industries, speaking to the needs of agencies, platforms, and end advertisers.
• Market and Competitive Insight
  Lead market research and competitive analysis for the political and vertical solutions landscape in programmatic, identifying opportunities, risks, and whitespace to refine StackAdapt's offering and narrative.
• Launch and Lifecycle Management
  Plan and execute launches and enhancements that are specific to vertical needs, from campaign tools and workflows to measurement, compliance, and data partners.
• Cross Functional Collaboration
  Work closely with product, sales, trading, partnerships, content, and demand generation to ensure tight alignment on vertical strategy and priorities, including strong partnership with political-focused sales teams.
• Metrics and Reporting
  Define and track KPIs for vertical initiatives, including adoption, win rates, revenue contribution, and pipeline health, and report back insights with clear recommendations.

What You Will Need

• 5+ Years in B2B Product Marketing
  Experience in B2B product marketing, segment marketing, or vertical marketing, ideally in adtech, martech, SaaS, or data driven products, with exposure to programmatic advertising and politics.
• Political Vertical Experience in Programmatic
  • Hands-on experience within the political and public affairs advertising ecosystem.
  • Background at a political agency, political media firm, consultancy, ad platform, or in-house role serving political campaigns, PACs, committees, issue advocacy groups, or lobbying/public affairs organizations.
  • Strong understanding of political campaign cycles, rapid timelines, compliance sensitivities, fundraising and persuasion goals, and stakeholder dynamics across candidates, committees, and advocacy organizations
• Programmatic and Digital Advertising Knowledge
  Solid understanding of programmatic buying, audience targeting, measurement, and how political advertisers use digital channels across the funnel.
• Entrepreneurial Mindset
  Comfort operating in a new and evolving function, with a bias to action, testing, and iterating to unlock growth in strategic verticals.
• Analytical and Strategic Thinking
  Ability to synthesize market trends, customer input, and performance data into clear recommendations that influence product and commercial decisions.
• Collaboration Skills
  Proven success partnering with sales, product, and leadership to build alignment and deliver measurable business impact. Experience supporting specialized teams such as political or public sector is a plus.
• Communication Skills
   Excellent written and verbal communication skills, confident building narratives for both internal stakeholders and external clients across political and non-political accounts