About Groww:
We are a passionate group of people focused on making financial services accessible to every Indian through a multi-product platform. Each day, we help millions of customers take charge of their financial journey. Customer obsession is in our DNA. Every product, every design, every algorithm down to the tiniest detail is executed keeping the customers’ needs and convenience in mind. Our people are our greatest strength. Everyone at Groww is driven by ownership, customer-centricity, integrity and the passion to constantly challenge the status quo.
Are you as passionate about defying conventions and creating something extraordinary as we are? Let’s chat.
Our Vision
Every individual deserves the knowledge, tools, and confidence to make informed financial decisions. At Groww, we are making sure every Indian feels empowered to do so through a cutting-edge multi-product platform offering a variety of financial services. Our long-term vision is to become the trusted financial partner for millions of Indians.
Our Values
Our culture enables us to be what we are — India’s fastest-growing financial services company. It fosters an environment where collaboration, transparency, and open communication take center-stage and hierarchies fade away. There is space for every individual to be themselves and feel motivated to bring their best to the table, as well as craft a promising career for themselves.
The values that form our foundation are:
- Radical customer centricity
- Ownership-driven culture
- Keeping everything simple
- Long-term thinking
- Complete transparency
Job Description
We’re looking for a high-impact SEO Manager / Assistant Manager to help Groww scale its organic growth across web and search platforms. This role is ideal for someone with strong SEO fundamentals, a good understanding of trading and stock market concepts, and curiosity around AI-driven SEO, LLMs, and Answer Engine Optimization (AEO). You’ll collaborate closely with content, product, engineering, and analytics teams to build SEO strategies that are scalable and future-ready.
Key Responsibilities
- Own and drive Groww’s end-to-end SEO strategy across on-page, off-page, and technical SEO
- Identify high-intent search opportunities across stocks, mutual funds, trading, and investing topics
- Conduct keyword research, competitor analysis, and search intent mapping to improve rankings and traffic
- Continuously optimize organic traffic, conversions, and overall search performance
- Collaborate with content and design teams to create SEO-first, user-focused financial content
- Optimize pages for SERP features such as featured snippets, People Also Ask, and zero-click results
- Structure content for AI-powered search experiences using schema, FAQs, internal linking, and SEO best practices
- Work on technical SEO, including crawlability, indexing, site structure, and Core Web Vitals
- Use AI tools and LLMs to improve research, content optimization, and SEO workflows
- Stay updated on algorithm changes, emerging search trends, and AI-led discovery
Skills and Experties
- 3 to 7 years of hands-on SEO experience (Manager / Assistant Manager level)
- Strong understanding of technical SEO, content SEO, and analytics
- Experience working on large websites or product-led platforms
- Familiarity with AI tools, LLMs, AEO, SERP features, and schema
- Good analytical, problem-solving, and stakeholder management skills