As the world moves to a mobile-first economy, businesses need to modernize how they acquire, engage with and enable consumers. Prove’s phone-centric identity tokenization and passive cryptographic authentication solutions reduce friction, enhance security and privacy across all digital channels, and accelerate revenues while reducing operating expenses and fraud losses. Over 1,000 enterprise customers use Prove’s platform to process 20 billion customer requests annually across industries, including banking, lending, healthcare, gaming, crypto, e-commerce, marketplaces, and payments. For the latest updates from Prove, follow us on LinkedIn.
Prove is driving the future of digital identity. We are looking for Provers who know how to make an impact. We’re talking self-starting professionals who thrive in a fast-paced environment, process information quickly, and make intelligent decisions. The work is challenging and requires not only smart but natural curiosity and tenacity. Teamwork is also important to us – we work together and play together.
Prove has big plans, and we’re excited about the future. If this sounds like the place for you – come join our team!
Title: Principal Product Marketing Manager
Department: Marketing
Reports To: Senior Director, Product Marketing
FLSA Status: Exempt
Location: United States
We are seeking a Principal Product Marketing Manager to own product marketing for Prove’s Grow solutions portfolio, including ProveX, our newest product, as well as additional solutions as they are explored, validated, and brought to market. This experienced product marketing leader will also own our strategy and outputs for competitive intelligence and help create structure and process for the product marketing team in how we launch solutions, deliver the product roadmap, and templatize assets for go-to-market teams.
Reporting to the Senior Director of Product Marketing, this role sits at the intersection of portfolio strategy, competitive differentiation, and verticalized go-to-market execution. You will be responsible for shaping how Prove’s Grow solutions are positioned, enabled, and adopted—while partnering closely with Product, Verticals, Sales, and Marketing to turn market insight into revenue impact.
This is an ideal role for a product marketer who excels at bringing clarity and focus to evolving solutions while scaling proven offerings.
1. Grow Solutions Product Marketing Ownership
Own end-to-end product marketing for Prove’s Grow solutions portfolio, including ProveX and future solutions as they move from early exploration to product/market fit and scale
Define positioning, messaging frameworks, value propositions, and personas for Grow solutions
Partner closely with Product to translate roadmap, capabilities, and customer value into clear, compelling market narratives
Lead go-to-market planning and execution for Grow solution launches, pilots, and feature releases
Develop core solution assets including pitch decks, one-pagers, solution briefs, demos, and website messaging
Act as the internal subject matter expert for Grow solutions across Sales, Marketing, and Revenue teams
2. Competitive Intelligence (Lightweight)
Maintain a strong understanding of Prove’s competitive landscape across identity, fraud, and growth-related use cases
Clearly articulate Prove’s differentiators, why we win, and where we compete best
Create and maintain lightweight, field-ready competitive materials, including battlecards, positioning snapshots, and objection-handling guidance
Partner with Sales and Revenue Enablement to ensure competitive insights are practical, current, and easy to apply in customer conversations
Surface competitive and market insights to inform messaging, positioning, and go-to-market strategy
3. Product Marketing Operations, Launch Excellence & GTM Enablement
Partner closely with Product, Engineering, and Solutions to understand roadmap priorities and build repeatable processes for translating product roadmap updates into clear launch plans with customer facing assets, enablement, and sales-ready deliverables
Create scalable templates and standards for core GTM assets in support of launches to drive consistency and efficiency
Support in establishing best practices, playbooks, and workflows that enable the product marketing team to operate with speed, clarity, and cross-functional alignment
4. Verticalized Intelligence & Enablement
Support verticalized product marketing intelligence in close partnership with Prove’s Vertical team
Develop vertical-specific messaging, value propositions, and use-case narratives tailored to priority industries
Create enablement and campaign-support assets such as vertical solution briefs, pitch decks, case studies, and talking points
Support demand generation and field marketing campaigns with verticalized content and insights
Incorporate customer proof, market trends, and vertical-specific challenges into Grow solution storytelling
Cross-Functional Collaboration & Impact
Partner with Product, Verticals, Sales, Partnerships, Demand Generation, and Brand to deliver cohesive go-to-market execution
Create strategies and plans to incorporate voice-of-customer insights and real-world use cases into the product marketing function and share insights across the marketing org
Support broader product marketing initiatives and launches as needed across Prove’s portfolio
Experience & Qualifications
6+ years of product marketing experience in B2B technology (fintech, identity, fraud, payments, or security strongly preferred)
Experience owning product marketing for a solution portfolio or multiple related products
Proven ability to operate in both early-stage (discovery, PMF) and scaling environments
Strong go-to-market execution skills, including launches, enablement, and asset development
Experience building competitive intelligence and sales enablement materials
Experience developing verticalized messaging or industry-specific GTM strategies a strong plus
Excellent storytelling, writing, and presentation skills
Highly collaborative, organized, and comfortable operating in a fast-paced, high-growth environment
Bachelor’s degree required; MBA or equivalent experience a plus
This position description should not be considered the final description of the position. The position description is not intended to be an all-inclusive list of duties and standards of the positions. It should be assumed that we would, to some extent, structure responsibilities in accordance with the successful candidate’s capabilities and changing business conditions. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.
The anticipated salary range for this role is $170,000 - $195,000 plus variable commission / company bonus. Offered salary will be determined by the applicant’s education, experience, knowledge, skills, geo-location and abilities, as well as internal equity and alignment with market data.
Benefits & Perks for FTE Provers:
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Prove we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Equal Opportunity Employment:
Prove is an equal opportunity employer committed to providing equal employment opportunity for all people regardless of race, color, religion, gender or sexual orientation, age, marital status, national origin, citizenship status, disability, veteran status or other personal characteristics
Privacy & Data Protection:
When you are applying for a job at Prove, we collect and use your personal information in the job application process. To understand more about how Prove uses your personal information, please see our Recruitment Privacy Policy on our website.
$170,000 — $195,000