Disrupt play on a global scale and shape the content that defines the next generation of iconic toy brands!
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
Role Purpose
The Content Marketing Manager at ZURU Toys is responsible for setting the strategic direction and leading the execution of global content marketing across social & owned channels and paid campaigns. This role helps shape the creative content vision for the Toys portfolio, balancing hands-on leadership of key brand moments and campaigns, with the development and enablement of a high-performing content team.
As a people leader, you will coach and empower your team to deliver best-in-class content efficiently, while ensuring consistency, quality, and performance across all platforms and markets. You will also champion the role of content within the business, building strong internal relationships across Marketing, Creative, Digital and Brand Engagement teams, advocating for the role of content in delivering brand & business outcomes.
Role Impact
Own and evolve the global content strategy for ZURU Toys, ensuring alignment with brand, commercial, and platform priorities, while leading and developing a growing Content Marketing team by providing clear direction, coaching, and performance management. Execute and oversee global social and paid campaigns, supporting junior team members in day-to-day execution such as localisation, and drive content excellence through.
ROLES & RESPONSIBILITIES