👫 About the team
Quality has become a key topic as Equativ is committed to maintain a premium marketplace, a recognized quality marketplace both for buyers and sellers. The mission of the Marketplace Quality team is to ensure that each of Equativ’s customers and partners can participate in our marketplace in a secure way. Specifically, this implies:
- Ensuring that inventory suppliers provide fraud-less human traffic
- Ensuring that demand partners run fraud-less qualitative campaigns
- Ensuring that marketplace participants will be matched with each other appropriately to ensure none of their brands is put at risk
The Marketplace Quality team is working with external vendors on both inventory and ad quality to ensure optimal and timely detection of low quality participants in our marketplace.