Substack is building a new economic engine for culture, giving the brightest, most interesting and creative people on the internet the power of their own publishing platform. Substack empowers creators with financial autonomy, ownership and a direct connection to their communities. Substack’s model, based on direct subscriptions, has fueled an explosion of independent publishing and is revolutionizing culture.

We're looking for a Product Marketing Manager who will shape how creators, subscribers, and the broader market understand and engage with Substack's platform. You'll partner closely with our product and go-to-market teams, and work directly with Substack’s co-founders to translate product features into compelling narratives that resonate with creators at every stage of their Substack journey.

This role is ideal for someone who combines analytical rigor with creative storytelling, understands Substack and values building in public, and can drive both strategic positioning and hands-on execution.

This role reports to the Head of Communications & Brand and is based in San Francisco.

Responsibilities:

• Work cross-functionally to influence and shape product positioning, messaging frameworks, and value propositions for Substack's platform and new features, in close collaboration with product and partnerships.

• Partner closely with product teams to create differentiated narratives that articulate why Substack is the best platform for independent writers and creators.

• Develop messaging that speaks to writers and creators at different stages—from those just starting out to established publications.

• Lead product launches from concept to execution, coordinating across product, design, growth, and partnership teams.

• Develop launch strategies that maximize awareness, adoption, and engagement among target creator segments.

• Create launch assets including blog posts, case studies, and email campaigns.

About You:

• 6+ years of product marketing experience, preferably in creator platforms or media technology.

• Proven track record of successful product launches and go-to-market execution.

• Exceptional communicator with the ability to craft compelling narratives.

• Strong analytical capabilities with experience using data to inform strategy and measure impact.

• Willing to collaborate with any writer or creator on the platform regardless of their views.

• Ambitious self-starter, open-minded, with a high sense of initiative.

• Comfortable building in public, ideally with experience building a social following.

Substack offers a competitive compensation package that includes salary, equity, and exceptional benefits. The salary range for this role is $155,000 – $175,000, with final offers based on experience and expertise.

Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you.

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