Weaviate is an AI startup with open source and creativity at its core. Our AI-native vector database uses machine learning to create meaningful insights from unstructured data in a completely new way. Named one of Forbes’ Top 50 AI startups, and with over a million monthly downloads, Weaviate is quickly growing in popularity with developers and enterprises alike.
Our team members work remotely across the globe with the flexibility to work from anywhere and at any time. Our people experience this as a massive benefit! Operating with a strong sense of ownership and collaboration, our teams prioritize results while empowering each individual to do their best work.
We're hiring our first PLG-focused Product Marketing Manager to own and scale our product-led growth campaigns. You'll be responsible for designing, executing, and iterating on multi-channel campaigns that drive user activation, feature adoption, and product engagement.
This role sits at the intersection of product, data, and marketing. You'll use product usage data to identify opportunities, craft compelling messaging, collaborate with product development on in-product experiences, and measure what works. If you love turning data insights into action and seeing direct impact on product metrics, this is the role for you.
What makes this role unique:
You'll own the entire campaign lifecycle - from segmentation to creative to measurement
Direct product impact - Your campaigns drive activation, not just awareness
Data-driven from day 1 - Every decision backed by product analytics
AI-native approach - We build for developers that create AI innovations
Own PLG Campaign Execution (60%)
Design & Execute Multi-Channel Campaigns:
Plan and execute monthly PLG campaigns targeting specific user segments
Own multi-channel campaigns end-to-end from rollout to analysis
Collaborate with engineering to launch in-app banners, modals, and notifications
A/B test messaging, timing, and channels to optimize performance
Data-Driven Segmentation:
Work with data team to identify high-value user segments
Write segmentation criteria based on product behavior
Build and maintain custom messaging lists
Validate segment quality and iterate based on results
Measure & Iterate:
Track campaign performance: open rates, click rates, conversions, primary metrics
Run retrospectives after each campaign to identify learnings
Build a continuous optimization loop: test → measure → iterate → scale
Report results to leadership with clear insights and recommendations
Build PLG Infrastructure (30%)
Campaign Operations:
Build and maintain the PLG campaign playbook
Create reusable templates for emails, banners, dev handoffs, retrospectives
Establish processes for campaign planning, execution, and measurement
Set up dashboards to track campaign health metrics
Cross-Functional Collaboration:
Partner with product and engineering to build in-product components
Work with design on campaign creative (emails, banners, modals)
Collaborate with product on identifying campaign opportunities
Align with data team on segmentation logic and tracking
Tools & Systems:
Manage email marketing platform
Configure audience segments and campaign automation
Set up tracking and attribution for campaign performance
Maintain campaign calendar and coordinate launches
Strategic Growth Initiatives (10%)
Growth Experimentation:
Identify new campaign opportunities from product data
Test new channels
Experiment with growth loops and viral mechanics
Scale what works, kill what doesn't
Voice of Customer:
Analyze user feedback from campaigns (replies, support tickets)
Surface insights to product team on friction points
Inform product roadmap with campaign learnings
You have hands-on experience running product-led growth campaigns
You've worked with segmentation, personalization, and behavioral triggers
You have a data-driven mindset and are comfortable working with numbers
You know how to set up experiments and measure what works
You understand developer products and can speak their language
You are execution oriented, planning and shipping campaigns consistently
You're comfortable with ambiguity and figuring things out
You move fast and iterate based on learnings
You are aligned with our company values.
Product marketing experience at B2B SaaS or developer tools company
Experience with email marketing platforms
Understanding of activation, retention, and growth metrics
Strong writing skills (emails, landing pages, product copy)
100% Remote Work: Work from anywhere in the world where you can do your best work. Whether it’s your cozy home office, a co-working space, or a beachside café. Read more here.
Flexible Time Off: We trust you to manage your time (off). Take the time you need to recharge, travel, or just enjoy life outside of work. Read more here.
Competitive Pay & Equity: We offer compensation that reflects the value you bring to the team, along with the opportunity to share in our success through equity.
Local Benefits:
US: Healthcare, dental, vision insurance, 401(k) employer matching.
Netherlands: Holiday allowance, pension plan.
Other countries: Benefits provided via our Employer of Record (EOR) partner, tailored to local standards and regulations.
Tech stack: We provide you with a shiny new MacBook, and you’ll receive a stipend to upgrade your home office.
Grow, Learn, and Collaborate: We provide a dedicated budget to help you sharpen your skills and grow your career. Work with a curious, collaborative, smart, and innovative (fun) team that encourages growth and impact.
Have a look at this page to learn what you can expect from our interview process. Be aware that conducting a background check is part of our onboarding.
If you’re interested in Weaviate and this role, please apply through this vacancy. We’ll be in touch in response to your application. This way, we can ensure you have the best experience while allowing our team to focus on doing their best work.
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