Wealthsimple's mission is to help everyone achieve financial freedom – by making financial services simple, transparent, and low-cost. We're Canada's largest fintech, trusted by over 3 million clients with more than $100 billion in assets. We move fast, we own our work, and we care deeply about the people using our products. If that sounds like you, keep reading.
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We are hiring a Product Marketing Lead to support our Active Trader business. To succeed in this role, you need to be an active trader yourself, with a deep understanding of markets, strategies, and what motivates this highly engaged segment. Your lived experience will be essential in shaping GTM strategies, campaigns, and content that resonate authentically with traders in 2026 and beyond.
In this role, you'll turn product innovations into compelling narratives, campaigns, and go-to-market strategies that resonate with traders who expect speed, transparency, and advanced capabilities.
You’ll be responsible for deeply understanding our clients, market trends, and competitive landscape—and translating those insights into positioning, messaging, and campaigns that drive engagement, adoption, and trust. Working closely with the Product Marketing leadership and cross-functional teams and their leaders (Product, Growth, Sales, Brand, UX, Data Science, and more), you’ll lead the success of major product launches and trader-focused initiatives end-to-end.
You'll thrive in this role if you’re excited to manage executional details while thinking strategically about scaling products, challenging assumptions, and driving long-term impact in the active trading segment.
Drive top-of-funnel growth for Active Traders: Collaborate closely with Sales and Growth in the Active Trader Growth Pod to design and scale acquisition strategies that increase qualified trader leads. You’ll help shape incentive frameworks, influence paid and partnership strategies, and connect GTM narratives to measurable growth. While reporting into PMM leadership, this role includes a dotted-line relationship to Sales leadership to maximize impact and exposure.
Lead Go-To-Market initiatives for trader products: Own GTM execution, ensuring messaging is on point, campaigns run smoothly across stakeholders, and results are tracked and analyzed.
Drive trader insights: Use your personal trading experience, client research, and internal data to uncover growth opportunities, advocate for trader needs and product roadmap priorities and champion marketing strategies that best resonate with this segment.
Shape positioning & content: Translate complex trading products into clear, compelling narratives for traders, helping the business stand out in a competitive market.
Run experiments and test ideas: Design and execute small-scale experiments to explore product or marketing optimizations, using results to influence bigger bets.
Stay ahead of market trends: Monitor the trading ecosystem, competitor offerings, regulations, and emerging opportunities to ensure Wealthsimple is at the forefront of innovation.
Leverage AI to supercharge marketing: Use AI tools to extract insights, streamline processes, and enhance the impact and reach of campaigns.
8+ years of marketing experience in hyper-growth technology organizations.
Active trading experience: You actively trade stocks, options, crypto, or other instruments and understand the behaviors, tools, and motivations of high-frequency traders.
Proven track record of developing go-to-market plans, shaping positioning, and turning strategy into live campaigns.
Strong cross-functional collaboration skills: you have high conviction in your ideas that span product and marketing and you bring out the best in others and ensure coordinated, high-quality delivery.
Strong familiarity with SQL to analyze datasets, evaluate marketing campaign performance, inform go-to-market decisions and translate insights into action.
Fluency with AI tools that boost productivity and inform strategy.
Sharp attention to detail, ensuring all materials are accurate, aligned, and trader-focused.
Bias toward action: you thrive in fast-paced environments and are comfortable working with ambiguity.
Growth mindset and challenger mentality: you seek opportunities to improve business outcomes, marketing approaches, and your own skills.
🌸 Top-tier health benefits and life insurance
📈 Long-term group savings with employer match, through Wealthsimple for Business
🌴 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year
✈️ 90 days away: work outside Canada for up to 90 days per year
👥 Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS
🌎 We are a hybrid team with over 1,500 employees across North America. The people are one of the best parts of working here: you'll collaborate with incredibly talented, curious, and driven teammates who are deeply committed to doing great work.
Technology & Innovation at Wealthsimple: We move quickly and build thoughtfully. That means we're always looking for better ways to work — whether that's new tools, AI, or rethinking how we approach a problem. We don't expect you to have all the answers, but we do expect curiosity and a willingness to evolve alongside the products we're building.
Inclusion Statement: We're building products for a diverse world, and we need a diverse team to do it well. We strongly encourage applications from everyone, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
Accessibility Statement: We're committed to an accessible hiring experience. If you need any accommodations throughout the interview process, please let us know — we'll work with you to make sure you have what you need. We also welcome any feedback on how we can better accommodate candidates with accessibility needs.
AI in Hiring: We may use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our team but don't replace human judgment – all final hiring decisions are made by people. If you have questions about how your data is used, reach out to us.
CA$152K - CA$190K