Words are your favorite playground—after all, there’s so much you can do! Prose, poems, puns, and riddles galore—you can create voices (“ahem”), facilitate understanding (that is: communicate clearly), and elicit emotions (not unlike your favorite quotes by Mary Oliver, Isabel Allende, or Dr. Seuss). It’s true you love all forms of creative expression—photo, video, ads, et cetera—but you're the kind of person who reads a headline and can’t help but immediately rewrite it in your head, proofing the written world as you go. You believe that great copy is more than a combination of clever words and strategic punctuation; it's intentional, and it’s an invitation to the reader. Your barometer for successful copy is as follows: Every word earns its place, every sentence pulls the reader forward, and every piece of content sounds unmistakably like the brand (or person, place, thing, or dreamy idea) it represents. Plus, you've never met a format you couldn't crack—a product description that tells a story about both the product and the consumer, a campaign tagline that inspires meaningful action, an SMS that makes someone smile at their phone like reading a text from a friend. Your portfolio doesn't just show range; it shows a writer who is a true student of brand, who thinks in brand voice and champions brand values. From a perfectly placed em dash to a social media calendar full of captions, you revel in the details because you know the details are everything.
If representing our playful, passionate, and perfectly-imperfect brand (and leading with love, curiosity, and a considerably nerdy amount of grammar knowledge) sounds like your kind of role, our Siete familia would love to hear from you!