Description
Position at RetailMeNot
RetailMeNot is looking for a Brand Copywriter to help shape how our brand shows up across campaigns, channels, and retail moments. This role sits at the intersection of brand storytelling and performance-aware marketing, bringing clarity, confidence, and conversion-minded thinking to our copy.
You’ll play a key role in shaping how our brand voice, and how we communicate with shoppers, turns value propositions into compelling stories that inspire action and build trust. This is a brand and marketing-focused copy role, and is ideal for a writer who understands how brand, design and performance work better together.
Write and edit short- and long-form marketing copy across web, social, landing pages, video scripts, and lifecycle channels for multiple campaigns in a fast-paced environment
Develop campaign messaging frameworks, headlines, taglines, CTAs, and supporting copy in partnership with design and marketing
Support seasonal moments and tentpole campaigns (e.g., Black Friday, SaveCation, brand milestones)
Translate promotions, deals, and savings opportunities into clear, shopper-friendly storytelling
Optimize copy using performance data, A/B testing insights, and channel best practices
Balance brand voice with clarity, urgency, and relevance—without sacrificing trust
Partner closely with brand designers to concept and execute campaigns where copy and design are developed together
Help define, maintain, and evolve RetailMeNot’s brand voice, tone, and copy guidelines
Audit and refresh existing content to improve clarity, consistency, and effectiveness
Participate in brainstorming, creative reviews, and rapid iteration
The Brand Copywriter collaborates with the Design and channel marketing teams to bring RetailMeNot Group’s shopping brands to life through compelling, high-impact campaigns across owned and off-site channels.
4-5 years of experience writing brand and marketing copy in fast-paced in-house or agency environments
Strong portfolio demonstrating campaign, brand, and performance-aware copy across multiple channels
Proven ability to write both storytelling-driven content (social, video, long-form email) and conversion-focused copy (push, CTAs, paid)
Experience working closely with designers and cross-functional partners
Familiarity with SEO, conversion principles, and A/B testing
Highly organized with strong attention to detail and deadlines
Bachelor’s degree in Marketing, Advertising, Creative Writing, or related field (or equivalent experience)
About Ziff Davis Shopping
Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run VoucherCodes, one of the leading discount code brands in the UK.
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
Our Benefits
Ziff Davis Shopping offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Ziff Davis Shopping is the place for you.
Range
Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The salary compensation for this role is $75,000 to $85,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.
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$75,000 — $85,000