Description
Position at FP7McCann
Title: Content Manager
This position is part of the content management team to define and deploy social evergreen and adaptive activities to the brand’s public. The Content Manager should be an experienced channel manager with a social media or content strategy background with a passion for engaging consumers.
Minimum Qualifications
Undergraduate degree in communications, marketing, advertising, public relations, media studies, business and/or related fields.
3-4 years’ experience managing social media platforms or communities for brands, including, preferably in an agency setting
Proven track record of success using social media as a marketing tool
Primary Responsibilities
Thought Leadership/Technical & Marketing Craft
Collaborate with social strategists and directors to develop cross-brand strategies and agency POVs for emerging social media platforms
Ensure channel strategies are aligned with overall brand strategies
Evaluate third-party tools and industry trends within relevant social channels
Develop insights to feed back into brand strategy & customer persona work
Steward of the brand on social platforms, able to translate the brand voice to social
Internal Integration
Develop plans for optimizing and evolving evergreen efforts across multiple channels for selective brands
Collaborate with other agency teams to ensure overall client goals and paid, earned, and owned posts and campaign objectives are met
Holds relationships with key stakeholders within agency and with clients
Collaborates with peers and actively participates in team, staff and client meetings
Displays strong work ethic and shares company values
Works closely with the analyst to come up with better insights and recommendations to clients
Breakthrough Work/Execution
Lead the development, implementation and ongoing optimization of channel strategies
Ensure clear metrics are in place to measure and improve team efforts
Own, develop and implement a social content calendar working with creative teams
Plan, curate and create content to sustain channel growth and fan engagement
Lead regular reporting on channel performance alongside digital analyst to feed into broader brand reporting
Client Management
Present content plans, channel strategies, insights and optimization plans to clients
Manages the content asset briefs and suggests proactive ways to produce content inside and outside the agency production capabilitie
Team Growth
Responsible for the growth and development of the Community Manager
What You Need to Possess …
Extensive knowledge of current and emerging social channels and best practices
Demonstrated ability to map out a marketing strategy and drive the content strategy using proven testing methods and metrics
Experience locating and engaging advocates within the community to foster dialogue
Able to recognize, demonstrate and communicate analytically sound ideas
Possesses understanding of what’s possible on various technology platforms and the ability to educate and integrate the needs of clients, creative team and developers
Equally comfortable in both creative and analytical worlds
Strong understanding of audience targeting/messaging
Understanding of how business objectives translate into marketing objectives to drive ROI
Ability to collaborate with others from different disciplines within Social to lead the best and most strategic work
Ability to articulate strategies and best practices in your area of expertise
Seeks out and works with others internally within social, within the traditional agency and even across agencies to drive innovation, expand possibilities and maintain creative excellence
Ability to establish metrics, glean community insights and report/recommend strategies that achieve marketing goals
Strong research and analytical skills to back up data-driven business decisions
Nurtures good working relationships with clients
Ability to pitch and win new business
Ability to listen to and understand client needs and translate them into high quality, compelling creative
Ability to write clear and concise presentations for client (summarizing data insights, outcomes and implications) in straight-forward and enlightening way for clients
Presents effectively and as a credible storyteller in client meetings and new business pitches
Pushes clients towards fresh, exciting ideas
Ability to create a strategic marketing budget that is realistic and within client limits
Reinforce agency values and work ethic with team members
Ability to lead and inspire others formally or informally
Cultivates the next level of social talent
Provides clear direction and provides timely, helpful feedback
Celebrate accomplishments of team
Seeks and embraces feedback
Not specified