Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
About the Role:
The Senior Product Marketing Manager for Mexico will be a key member of the Motive marketing team, responsible for a variety of functions that support our product launches and go-to-market strategy in Mexico. This role will be responsible for significant product and content localization to support the business in launching new products and features, and expanding Sales and Marketing programs and content to the Mexico market.
You will work closely with Product Managers, Enablement and Sales leads as well as US-based Product Marketing Leads to support a range of programs that help the company grow its brand and customer base in Mexico. This role requires strong bilingual communication, ability to work effectively in a fast-paced environment, a focus on making a measurable impact, and ability to work in a hybrid capacity in Mexico City.
What You'll Do:
- Research and report on MX market and competitive trends that help identify Sales opportunities and inform marketing strategy.
- Develop and execute go-to-market plans, ensuring alignment with company objectives and revenue targets.
- Extend new product launches and feature releases, working closely with global cross-functional teams to ensure a seamless rollout.
- Localize company and product positioning, messaging, and value propositions that resonate with the market, and differentiates Motive in a competitive landscape.
- Develop sales collateral, presentations, and training materials to enable the MX sales team to effectively position and sell the Motive platform
- Manage marketing agency partners in developing and translating marketing content, including website copy, emails, and social media posts.
- Collaborate with demand generation and content marketing teams to create compelling campaigns that drive awareness and lead generation in MX.
- Identify opportunities for differentiation and expansion.
- Work with customers directly to understand their challenges and Motive opportunities, and apply learnings to messaging, customer stories, and campaigns
- Act as the voice of the customer, ensuring that product development aligns with market needs, recommending roadmap decisions based on customer and market insights.
- Support localization of Motive’s platform demo for the Sales team.
- Work closely with global Marketing and Sales teams in both virtual and on-site settings.
- Work from the Motive Mexico office 2x per quarter, including in-person QBRs meetings.
What We're Looking For:
- 5+ years of experience in Product Marketing or a related field.
- Experience with a broad range of Marketing functions, including product messaging, market research, customer case studies, PR, product demos, and content development.
- Strong written and verbal communication skills in Spanish and English, other languages are a bonus.
- Proven ability to manage multiple tasks and meet deadlines.
- A collaborative and results-oriented team player.
- Experience with marketing automation and analytics platforms – Tableau, Salesforce, G-Suite
- Experience working with virtual global teams.
- Ability to work in the Mexico City office at least 2x per quarter.
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
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The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.