Product Marketing Director

Department: Marketing

Report to: CMO

The Product Marketing Director (PMD) leads SuccessKPI’s global product marketing strategy, serving as the connective tissue between product, sales, marketing, and customer insight. This role defines and drives positioning, messaging, competitive intelligence, and go-to-market strategy to accelerate category leadership, demand generation, and revenue growth. 

As both a strategist and hands-on contributor, the PMD translates product innovation into compelling market narratives, ensuring our solutions are differentiated, customer-centric, and commercially impactful. This role reports to the CMO and serves as a key market-facing evangelist for SuccessKPI. This role is an individual contributor with influence. Ideal for someone who is in a Senior Manager role and ready to move into a Director role.

Job Location: Remote Work, USA. Candidates must reside in one of the following states: CA, CO, FL, GA, IL, ID, IN, MA, MD, MO, MI, NE, NC, NJ, PA, TN, TX, VA 

Why work for SuccessKPI:   

• Opportunity to work for an organization that prides itself on offering a diverse and dynamic culture where employees are proud to work   
• Opportunity to work for a fast-growth global company in the rapidly growing analytics space   
• Opportunity for career development and growth opportunities as we grow and scale   
• Opportunity to build industry relationships and work alongside seasoned industry experts   
• Opportunity to work with our leadership team to strategize, collaborate, and solve customer challenges every day - YOU HAVE A VOICE AT SUCCESSKPI! 

What You’ll Do:   

Product Marketing & Messaging Strategy

• Strategy – Drive product marketing direction for SuccessKPI, collaborating closely with Product, Sales and other marketing functions including digital marketing, event marketing, and external consultants.  
• Product Roadmap – Partner with the Product organization to help shape product strategy and roadmap priorities based on competitive intelligence and market insights that create\ current and future market opportunities. 
• Market Opportunities – Develop a deep understanding of market trends, customer requirements, usage and buying behaviors, and the partner ecosystem to identify opportunities and drive demand for SuccessKPI  solutions. 
• Analyst Relations – Lead SuccessKPI’s analyst relations strategy and interactions with key industry analyst firms. 
• Category Leadership – Develop market-leading initiatives that differentiate SuccessKPI globally through strategic partnerships (local and global), innovative campaigns, and an insight-led marketing approach.  
• Knowledge Creation – Educate the market on SuccessKPI’s technical value through demos, white-papers, workshops, presentations, technical blogs, and other thought leadership assets that drive engagement and visibility. 
• Sales Development – Develop product marketing strategies for new prospects and existing customers

Organizational Enablement 

• Product and Go-To-Market Approach – Support and refine go-to-market initiatives in partnership with GTM teams by developing collateral, including case studies, web content, solution briefs, presentations, data sheets, sales playbooks, and whitepapers for global use.    
• Sales Enablement – Assist sales with target profiles, training programs, and sales tool kits. Analyze win/loss insights and syndicate best practices across the organization. 
• Insight-Led Marketing – Develop and operationalize an insight-led marketing framework that informs content and campaign strategy across the funnel from top-of-funnel engagement through to bottom-of-funnel conversion.  
• Event Enablement – Partner with events and tradeshows to shape messaging frameworks, keynote/panel execution, and supporting content to maximize event ROI and strengthen market positioning.   
• Engagement Activations – Support monthly webinars, case studies, and industry/product roundtables designed to drive engagement, education, and pipeline growth.  

Customer Insights and Research  

• Customer Insight – Gather and synthesize insights from customers and prospects to inform product roadmap prioritization, gap analysis, and differentiation strategy.  
• Customer Use Cases – Develop industry and solution-focused use cases, demo scenarios, and sandbox environments that showcase platform capabilities and reporting outcomes within a clear problem-solution framework.  
• Competitive Intelligence – Build competitive intelligence briefs and battlecards to guide sales strategy and inform marketing messaging.      
•  Third-Party Market Research – Establish a recurring cadence of internal and external communications informed by industry research publications to drive organizational knowledge, sales enablement, and product innovation.  
• Customer Segmentation – Use customer, partner, and competitive research to influence product strategy and messaging. Develop customer personas and segmentation frameworks to support targeted product launches and campaign execution.  

What You’ll Bring:  

• 8+ years of experience in product marketing and related marketing functions within the software industry, preferably within enterprise SAAS.
• 5+ years working in the contact center industry is required
• Ability to understand and articulate complex technical concepts and translate them into compelling, commercial, customer-focused communications
• Data-driven, results-oriented, and experienced in using metrics to inform strategy and decision-making
• Experience presenting product marketing plans and strategic concepts at board level
• Excellent communication skills and the ability to collaborate effectively across diverse teams
• Comfortable presenting to audiences virtually and in-person. 
• Proven ability to work independently with minimal supervision. 
• Demonstrated experience building credibility with and delivering results for product teams, sales teams and customers
• Outstanding written and verbal communication skills
• You share our values and work in alignment with them

What Success Looks Like in Year 1: 

• By the end of the first year, the PMD will have: 

  • Established clear, differentiated positioning and messaging across the SuccessKPI portfolio, aligned globally across Product, Sales, and Marketing. 
  • Elevated SuccessKPI’s market presence through stronger analyst engagement and thought leadership initiatives. 
  • Revised core content on the website and in sales-enablement assets (product datasheets, etc.) 
  • Built a scalable go-to-market framework that strengthens product launches and improves sales enablement effectiveness. 
  • Implemented a structured competitive intelligence and win/loss program that informs roadmap and revenue strategy. 
  • Embedded customer insights and segmentation into product planning and campaign execution. 
  • Demonstrated measurable impact on pipeline growth, sales velocity, and cross-sell opportunities