Who We Are

RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.

Our Mission

We Exist to Grow Your Business...PERIOD.

Our Values

• We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.
• We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.
• We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.
• We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.
• OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time.

Summary of Position

The Director of SEO & Content Marketing leads the strategy, execution, and evolution of all SEO and Content Marketing for the home services vertical, with a focus on measurable growth in organic traffic, leads, and revenue for our clients. This role owns the SEO and content playbook, defines the future of search in an AI-driven landscape, and builds scalable systems, teams, and workflows that deliver consistent, high-quality performance.

You will oversee a team of SEO & Content professionals, fostering accountability, clarity and continuous improvement while developing future leaders. In close collaboration with other departments, you will align cross-channel strategies, support complex client conversations, and help scope opportunities that grow SEO revenue and position the agency as a cutting-edge leader in home services marketing.

Position Responsibilities

Strategic Leadership & Vision:

• Own and evolve the agency's SEO and Content Marketing playbook for the Home Services vertical, with a heavy emphasis on Search Engine Optimization (SEO)
• Define the future direction of SEO, adapting to AI, zero-click search, and evolving SERPs 
• Ensure SEO and content strategies are tied to measurable business outcomes, including revenue growth, lead generation, and client ROI
• Define and continuously refine the department's organizational structure to support scalable growth, efficiency, and clear career path progression
• Identify and lead new SEO initiatives, service offerings, and testing frameworks to drive innovation and improve organic performance
• Provide industry thought leadership, ensuring the team stays current with evolving SEO techniques, search engine algorithm updates, content trends, AI best practices, and emerging technologies

Team Leadership & Development:

• Lead and manage a team of managers and individual contributors, effectively addressing underperformance while developing future leaders 
• Build a high-performing culture rooted in accountability, clarity, ownership, and continuous improvement 
• Establish clear performance expectations, KPIs, and career development pathways 
• Oversee ongoing education and training initiatives to ensure the team remains highly skilled in modern SEO and Content Marketing practices 
• Participate in recruiting, hiring, and onboarding for the department, helping identify talent that supports long-term team growth

Operational Excellence & Resource Management:

• Own forecasting, resourcing, utilization, and margin performance across SEO and Content Marketing services 
• Define and implement capacity planning model to ensure appropriate staffing across client accounts and internal initiatives 
• Oversee the procurement and implementation of SEO tools and technology, identifying opportunities for AI and automation, workflow improvements, and performance tracking 
• Build scalable systems and workflows to support consistent, high-quality service delivery to our clients 
• Assign new client accounts to SEO team members based on expertise, workload, and client needs, while managing account transitions and onboarding processes 

Cross-Functional Collaboration:

• Partner with the Solutions team to ensure accurate tracking, reporting, and attribution across all service lines and campaigns 
• Collaborate with Paid Media, Web, Client Success, and other departments to streamline cross-functional processes, align marketing strategies, and improve execution 
• Ensure SEO insights inform website development, redesigns, and broader marketing initiatives 
• Provide input on integrating AI and automation across departments 

Client & Revenue Support:

• Translate SEO performance into clear business outcomes for external stakeholders 
• Lead high-stakes client conversations with confidence, pushing back when necessary 
• Serve as the strategic advisor and escalation point for enterprise level accounts alongside Client Success Directors, as needed 
• Support the Sales team in scoping SEO opportunities, helping define strategy, resource requirements, and realistic performance expectations