At MedScout, we're on a mission to give MedTech commercial teams the data, insights, and tools they need to get life-changing medical innovations to the patients who need them most. We help medical device and diagnostic companies build smarter commercial strategies — and give their sales reps a better way to find and reach the right providers.
As MedScout’s Product Marketing Lead, you will own go-to-market execution and product enablement, ensuring our teams understand, communicate, and activate MedScout’s value. This includes developing deep fluency in our product and its purpose, staying closely connected to what resonates in the field, and building the systems that turn market intelligence into action. You will work closely with product, sales, and customers to stay grounded in real-world feedback and needs.
This role reports to the Head of Market Strategy, sits within the marketing team, and partners closely with Sales, Customer Success, and Product.
Own the cadence of getting product updates to the sales team and customers. When something ships, people know what it is, why it matters, and how to talk about it.
Build and maintain the tools our GTM teams use daily - collateral, processes, prototypes, use case documentation, and competitive positioning materials. Focus on how MedScout drives value for customers and lead with that story.
Ensure customers understand new capabilities and how to get value from them. Partner with Customer Success on what customers need to hear and when.
Stay locked in with what's happening in the market - customer needs, competitor activity, and how other companies are enabling sales and marketing strategies. Bring that insight to the product roadmap and clearly articulate the why.
Create content our audience cares about deeply - supporting a broader content strategy across both the top and middle of the funnel. Use case stories, data, trend analysis, and market signals that provide real value to the reader.
Capture wins and turn them into usable assets. Work with Customer Success to identify stories worth telling. Document outcomes and impact.
Contribute market and customer perspective to pricing and packaging decisions as MedScout evolves its offerings.
Serve as connective tissue across Growth, Sales, and Customer Success - ensuring messages and brand experiences are consistent.
Significant focus on MedScout's core product areas, which are evolving quickly and need consistent enablement and GTM attention.
Your ability to think strategically and execute with precision. As a senior member of a lean team, we need you to zoom in and out, from shaping GTM strategy to shipping product enablement and comms.
Your ability to start from the customer and work backward. We want to see that you can hold the customer's problem clearly enough to know whether the answer is in the product, in how we're positioning it, or somewhere else entirely.
Your effectiveness in accelerating learning cycles. Hypothesis-driven, disciplined about documenting what works, and constantly pushing the team's understanding of what's resonating.
Your collaboration across Sales, CS, and Product. Structured thinking and clear communication are table stakes. What separates great operators in this environment is the ability to drive alignment across teams with different incentives and priorities.
Your commitment to honing your craft and elevating the team. We'll win by learning faster than the competition. Challenge yourself to learn new tools and share what you're finding.
Healthcare SaaS, at scale: You've worked in a healthcare SaaS company and have real fluency in the landscape. You've done this with an audience in the mid-market or enterprise level, in an environment where the product moves fast and enablement has to keep pace.
Product marketing fundamentals: You've owned launches, built positioning, enabled sales teams, and developed the systems that make GTM repeatable.
Strong synthesis ability: You can take complex information and get to the "so what" quickly. Your work is clear and direct.
Play-building and field enablement: You've done the work of packaging insights into sales plays and structured handoffs. You understand discovery frameworks, trigger events, etc..
High empathy and customer orientation: You want to understand the actual people using MedScout - not just personas on a slide.
Scrappy: Can build on your own when you have a vision. Won't always put off what's important while waiting for resources or approval. You're comfortable with ambiguity and can move fast without perfect information.
Clear communicator: Can articulate the why behind decisions and why it matters to our audience. Can follow the through line from feature to customer value and outcomes.
You can be a great candidate even if you don’t check every box above. If you’re excited about the company and the role and you feel like you’d be a fit, please apply. We’d love to hear from you.
What can you expect from us?
A competitive market salary.
An attractive equity package. You'll truly feel like an owner of this company.
Your voice will be heard. We value your ideas and will give you the chance to see them come to life.
Regular team meet-ups and multiple offsites per year with the entire MedScout team!
A generous budget for learning and development + any tools you need to be more effective.
Comprehensive health, dental, and vision insurance.
Your voice will be valued. You will hear, “Yes, let’s do that!” and then have the opportunity to execute your ideas successfully.
An office in a great spot in East Austin that you’re welcome to enjoy if you’re based here.
No vacation policy. Take as much time off as you need (before you need it).
Intro call with our Head of People Ops. We’ll discuss what you’re looking for in your next chapter and answer your initial questions.
Interview with our Head of Market Strategy (hiring manager) . The focus of this call will be a deep dive into your relevant experience. We’ll seek to understand the specific skills and attributes you’d bring to MedScout and how those map to our desired outcomes for the role.
Interview with other members of our Marketing team. You'll go deeper with the team on how we think about strategy, where this role fits into the function, and how we work together day-to-day.
Case study presentation of previous work to members of our Leadership team. Our goal will be to assess your skills and fit for the role through how you present and describe your work. We’ll provide detailed instructions after scheduling this step.
Culture interview with other members of the MedScout team.
Offer & References
Throughout this process, we're committed to providing a positive experience and answering any questions you may have about the role or MedScout. We appreciate the time and effort candidates invest in exploring opportunities with us.
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