As an SEO Executive, you are the delivery role of your POD. Your role is to support the Senior Account Directors and Account Directors by executing the technical, strategic, and PR tasks required to drive client performance.

You are an executor, someone who takes a brief from a strategist and turns it into action. You will work across two key disciplines: SEO Strategy (audits, research, and on-site implementation) and Digital PR (media list building, outreach, and coverage tracking). The role may also include elements of Content and Tech but as those disciplines have dedicated functions it will be minimal, enough to grow your knowledge and expose you but not a core part of the role.

While this is a non-client facing role focused on execution, it is designed as a clear pathway for career progression. We will provide full training to give you a holistic understanding of the wider SEO mix. Our ambition is for you to grow into an Account Director role where you will eventually manage your own portfolio and lead client strategy.

Key duties

SEO Strategy and Execution

Auditing & Analysis: Conduct detailed technical audits, content audits, backlink profiles and other audits as briefed by the Account Directors. You will compile the raw data and initial findings for the AD to use.

Keyword Research: Perform in-depth keyword research and competitor gap analysis to identify new opportunities for our clients.

Implementation: Take ownership of on-site changes. This includes uploading content to client CMS platforms (e.g. WordPress, Shopify, Magento), optimising meta data, fixing broken links, and implementing internal linking strategies.

Quality Control: Conduct meaningful checks on all deliverables to ensure they meet the agency's high standards before they are passed to the Account Director.

Digital PR Delivery

Outreach: Execute PR campaigns by conducting outreach to journalists, bloggers, and editors. You will be the person sending the emails and pitching the stories.

Media Relations: Build and maintain targeted media lists using our PR database tools. Monitor proactive opportunities (e.g. #journorequest) and flag relevant queries to the POD.

Asset Creation: Support the creation of press releases and campaign assets, ensuring they are formatted correctly and ready for distribution.

Coverage Tracking: Monitor and record all secured coverage, ensuring that links are live and metrics are accurately reported in our system.

Reporting and Data

Performance Reporting: Compile data reports for the POD. You will pull data from GA4, Search Console, and rank tracking tools to provide the Account Directors with the stats they need for client meetings or strategic planning.

Ad-Hoc Analysis: Respond to quick-turnaround data requests from the POD to support strategy pivots or answer specific client queries.

Training and Progression

Holistic Learning: Actively participate in training sessions across all pillars (Strategy, Content, Tech, and PR). We want you to understand how the entire SEO machine works, not just your specific tasks. 

Career Development: Work with your Line Manager to build a Personal Development Plan (PDP) focused on the soft skills and strategic thinking required to become an Account Director.