The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
About the Role, Mission or Department Overview
The Advertising Product Marketing team sits at the intersection of The Times' best-in-class advertising products and the brands and agencies who use them. The team focuses on gathering and distilling market feedback to inform product and business decisions, while serving as product experts with internal stakeholders, driving product education, adoption, and revenue.
The Ad Product Marketing team partners with colleagues across Product, Revenue Operations, Sales, our creative studio T Brand, and The Times Newsroom. This collaboration ensures our advertising offering is clear, competitive, and drives value for our customers. By guiding the development of performant advertising solutions, and by delivering effective storytelling to all partners, the Ad Product Marketing team helps The Times become the most effective media partner.
We are looking for a Product Marketing leader with knowledge of the advertising industry and media landscape.
You will develop and market offerings that allow advertisers to engage The Times audience outside of the nytimes.com ecosystem. These offerings will start by leveraging The Times presence on social media channels and later extend to opportunities on video platforms, audience networks, marketing suites, and other media partners.
You will be responsible for a portfolio of advertising products and will have a crucial role in guiding product direction. You are the owner of the overall product marketing strategy for your portfolio. You have influence over product decisions and business strategies within the department, resulting in product adoption, customer satisfaction, and advertising revenue.
This is a hybrid role based in our New York City headquarters, reporting to the Associate Director, Ad Product Marketing. You can typically expect to come into the office 3 days per week.
Responsibilities:
Product Strategy, Social & Offsite Advertising Solutions
GTM & Sales Enablement
Team Leadership
Basic Qualifications:
#LI-Hybrid
REQ-019535
For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
For roles outside of the U.S., information on benefits will be provided during the interview process.
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
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$130,000 — $145,000 USD