Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals.
As VP, Global Communications & Content at Via, you will define and lead the strategy that elevates our brand, shapes our public narrative, and builds the category for tech-enabled transit. This is a role for a visionary communicator who can serve as both strategist and storyteller—crafting a compelling voice for Via that resonates with cities, partners, policymakers, and the press.
This role is based in New York City and reports to the Chief Marketing Officer. You’ll directly manage a small, high-performing team while working closely with senior leaders to drive impact across the business.
What You’ll Do:
- Define and drive Via’s global PR and communications strategy to strengthen our brand and leadership position in the gov tech and mobility landscape.
- Partner with the CEO and CMO to shape thought leadership narratives that spark global conversations about the future of transit and Via’s role within it.
- Craft messaging that balances product storytelling with category creation—helping audiences understand both what we do and why it matters.
- Lead social media, content marketing, and earned media, turning data and insights into powerful, human-centric stories.
- Build and maintain strong relationships with journalists across tier-one business and tech press, as well as regional and city-focused outlets.
- Serve as a trusted advisor to C-level executives, aligning communications strategies with broader business goals.
- Engage and activate diverse stakeholders—including policymakers, city officials, and influencers—to create momentum for Via’s mission.
- Mentor and manage a team, collaborating cross-functionally with marketing, product, policy, corporate communications, and business development.
Who You Are:
- A bold, strategic communicator with experience shaping the voice of a company breaking into or creating a new category (e.g., AI, healthtech, proptech).
- Deep expertise in media relations, storytelling, and brand building, with time spent both in-house and at top-tier agencies.
- A big-picture thinker who knows how to use communications as a lever for growth, influence, and impact.
- Experienced working in fast-paced, ambiguous environments.
- Skilled at translating complex data into compelling, human-led stories.
- Executive presence, with proven experience advising and collaborating with CEOs and senior leaders.
- Passionate about cities, communities, and the systems that connect them.
Compensation and Benefits:
- Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable.
- Salary Range: $230,000–$270,000
- We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.
We’re Via, and we build technology that changes the way the world moves. We’re driven by a simple mission: to create modern and efficient public transportation systems that provide far greater access to jobs, healthcare, and education. With our best-in-class suite of products, we make transit thrive.
Our teams of world-class engineers, data scientists, product managers, operations specialists, marketers, transit experts and more bring cutting-edge AI-powered software and innovative operations to partners across the globe. Founded in 2012, Via builds solutions to digitize, automate, and enable data-driven decision making for entire transportation networks: fixed-route buses, microtransit, paratransit, school buses, autonomous vehicles, and more.
If you’re excited to be at the forefront of modernizing the future of transportation, are up for solving tough problems, and willing to become (or already are) a transit nerd, we are the place for you. Even if your past experience doesn’t align perfectly with every qualification in the job description for this role, we encourage you to apply. You may be just the right candidate for this or other opportunities.
Ready to join the ride?
Via is an equal opportunity employer.