We are looking for a Sr Global Product Marketing Manager to be responsible for planning, developing, and executing on marketing programs and activities for our organization. The ideal candidate will have a background with strategic marketing frameworks and concepts, along with professional and/or educational experience in NGS Candidates should have strong experience in a strategic or tactical marketing role and demonstrate experience working cross-functionally in a matrix organization.
The Sr Global Product Marketing Manager will drive multiple projects and launch new products in alignment with overall business goals. You will be tasked with developing marketing campaigns and programs to support the organization’s strategic direction, as well as creating and managing long-term goals. You will also be in charge of developing budgets and operating plans for programs and writing marketing program proposals.
What You’ll Be Doing:
Sr Marketing Manager Duties and Responsibilities:
- Partner to develop strategic, multi-channel integrated marketing plans for Twist’s Next Generation Sequencing portfolio, leveraging customer segmentation, competitor analysis, business trends, market opportunities, and timeline planning of tactical marketing programs
- Develop a customer-centric content strategy aligned with each stage of the customer journey. Oversee content creation across various formats, including blogs, case studies, videos, emails, social media, and webinars to meet customer needs and business objectives.
- Develop copy and creative content for NGS campaigns, including web display, email and other digitally deployed content
- Define, track, and report on key performance indicators (KPIs) for content and digital marketing campaigns, such as engagement rates, lead generation, conversion rates, and return on investment (ROI).
- Deploy product NPIs and CPIs, managing the GTM process by developing the marketing strategy for all channels and deploying content to optimize ROI
- Collaborate and ensure alignment of marketing plans among NGS Product Management, Field Marketing, Digital marketing, Commercial Leaders, and other stakeholders
- Execute engaging marketing campaigns to achieve measurable results for new and/or existing products within the NGS portfolio.
- Successfully engage with advertising agencies and the internal design team to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties, and promotional materials
- Maintain knowledge of the trends and competitive activity relevant to NGS markets
- Partner with Product Management and Field Marketing to support workflow and application sales training, support, and enablement materials
- Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment
- Use customer research and analytics to understand and anticipate customer needs and pain points. Create and refine journey maps to tailor content and messaging to specific stages in the customer journey.
- Act as a brand steward, ensuring that all content aligns with brand voice and guidelines.
- Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement, and management
- Prepare and present progress and reports to program stakeholders
- Assist team members when needed to accomplish team goals
What You’ll Bring to the Team
- Bachelor’s degree (BS/BA) in Life Sciences required, advanced degree preferred
- 5+ years’ experience in Life Sciences Marketing role, experience working with NGS Applications
- 5+ years previous experience in product marketing management or marketing program management administration
- Proficient computer skills, Microsoft Office Suite and/or Gsuite; working knowledge o program/project management software (e.g., Smartsheet, MS Project)
- Experienced at compiling and following budgets
- Excellent verbal and written communication skills
- Able to multi-task, prioritize, and manage time effectively
Preferred Qualifications
This role will be based in San Francisco or Carlsbad and will require 3 days per week onsite.
About Twist Bioscience
Twist Bioscience synthesizes genes from scratch, known as “writing” DNA. Just as children learn to both read and write, the next phase of development for the genomics revolution is the ability to write DNA.
At Twist Bioscience, we work in service of people who are changing the world for the better. In fields such as health care, agriculture, industrial chemicals and data storage, our unique silicon-based DNA Synthesis Platform provides precision at a scale that is otherwise unavailable to our customers.