Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

Reporting to the VP, Integrated Marketing, your mission will be to define and lead an always-on community management and digital content strategy that strengthens player engagement, advocacy, and loyalty across all Core titles. You will oversee the development of cohesive content ecosystems and community programs that support our brands year-round—beyond launch campaigns—building enduring relationships with players and creators worldwide. The role will be based out of our Novato, CA or Culver City, CA offices, with occasional travel to our partners and global offices to foster close collaboration with local teams.

What You Will Do

Build Vibrant Fandoms and Enduring Player Relationships

• Lead The Content Strategy, Community, and Social Teams: Lead and develop cohesive content strategies, which includes guiding the digital content, social, community, and creator marketing leads, working as one holistic team within Integrated Marketing and in partnership with the Brand leadership of our four Franchise Groups.
• Represent the Voice of the Player: Foster deep relationships between our players and our franchises, increasing understanding of player needs across the business unit to influence current and future product and marketing roadmaps. Develop and implement platform-specific global social, community, and creator strategies to increase our presence across social channels, increase cultural relevance for our franchises, and promote positive sentiment and growth for our player communities.
• Player-First Approach: Partner closely with Player Insights and Data Analytics to map platform strategies to specific audience segments, ensuring content resonates and drives engagement. Develop and implement platform-specific global social media strategies that elevate our brands and foster a thriving community.
• Growth & Engagement Focus: Define clear growth and engagement goals for each platform, meticulously tracking progress throughout campaigns as well as for evergreen community health. Proactively identify emerging trends and platforms to keep our titles at the forefront of digital engagement.
• Platform Mastery: Lead our presence across key social platforms including Steam, Instagram, Facebook, X (formerly Twitter), TikTok, LinkedIn, Twitch, Discord, Reddit, and YouTube.
• Content Innovation: Establish, manage and optimize the global content development calendar, prioritizing the creation of platform-exclusive content across various formats to achieve business objectives and ROI. Educate the broader organization on the value and commercial application of social marketing within the overall marketing funnel.
• Data-Driven Decisions and Impactful Reporting: Own the data and analytics management and reporting process across all social platforms, leveraging insights to inform strategic decision-making, identify optimization opportunities, and drive continuous improvement through testing and learning.
• Organic & Paid Synergy: Partner with go-to-market and media teams to develop cohesive organic and paid media strategies across all digital platforms
• Cross-Functional Collaboration: Partner effectively with Brand, Go-to-Market, Product, and Creative teams to develop and test innovative platform features and products aligned with the global strategy.
• Team leadership: Develop and scale your team of community managers, social media experts, platform specialists and copywriters supporting them in their career development. As a key leader on the Integrated Marketing team, contribute to the overall development of Integrated Marketing strategies and capabilities across 2K and Core.

What Will Make You A Great Fit

• Integrated Marketing Expertise: An in-depth understanding of community management, social media platforms (established and emerging), proven audience sentiment and growth tactics, and a track record of creative and relatable storytelling through content. You can identify and capitalize on new global brand opportunities across social, community and influencers.
• Creator & Influencer Acumen: Experience working closely with influencers, either directly or in partnership with central teams, to identify key talent and develop impactful activation strategies throughout the game lifecycle.
• Analytical Prowess: A strong ability to establish KPIs and analyze data, measuring performance against KPIs, and translating insights into actionable recommendations for ongoing and future channel or general campaign optimization.
• Exceptional Communication Skills: The ability to effectively influence and collaborate within a matrix organization, across departments, and with international teams.
• Proven People Leadership: Experience providing strong direction and leadership to diverse teams, fostering trust and credibility with direct reports and cross-functional stakeholders.
• Video Game Savvy: Extensive knowledge of video games culture, particularly core games and the audiences that engage with them.

 

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

The pay range for this position in California at the start of employment is expected to be between $209,500 and $310,060 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

 

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